A couple of weeks ago I had the opportunity to fly down to Texas and photograph Dude Perfect for their Fall 2016 product line launch. If you’re not familiar with Dude Perfect, they’re a group of guys who do sports trick shots and other entertaining things on their YouTube channel and have gained quite a large following. They also have a reality show on CMT that’s rather entertaining.
So, how does one go about getting hired for something like this, then execute it? Glad you asked…
It starts when you get a phone call from your friend who is the chief creative officer at Rivals Group, a creative brand strategy house based in Tampa, asking if you’re available and interested in doing the shoot after filling you in on what it is. You say yes, put together an estimate so they know what it’s going to cost, and then they hire you if they approve of your estimate.
After that, you get to work finding a local assistant, stylist, and place to rent gear. Thankfully the shoot was taking place just north of Dallas, and I have friends at WELD in Dallas who I could reach out to for help with these things. My buddy Hoyoung Lee pointed me in the right directions for these things and I was off. Assistant, check. Stylist, check. Rental house, check. Now what do I actually need to rent?
Being a location shoot and not knowing what the exact status of the building was going to be, I opted for battery powered lights rather than AC units, specifically Profoto B1 Air heads. This allowed me to set up anywhere and not worry about being near outlets or running extension cords. I also planned for having two setups, the white seamless and the lifestyle stuff, so I rented two sets of three lights (that’s six heads for you math nuts out there) so we could quickly move between setups if need be.
The plan was to shoot at Dude Perfect’s new headquarters, which was still under construction and being moved into, but had plenty of space to set up for this. Our primary goal was to photograph all five Dudes and the Panda wearing their new products, as well as two kids for the youth line. These shots are for the online storefront and shot on white seamless. Our secondary goal was to do some lifestyle shots of the Dudes in action to add a little extra flavor to things.
For the seamless setup, I used two lights on the background, shot through umbrellas, for an even lighting, and one light up front with a 5’ octa boomed out for even lighting on the garments. This isn’t a situation for creative lighting and dark shadows; the point is to showcase the products, so you use whatever lighting best does that. And thankfully each light came with two batteries and a charger, which was vital since I was shooting at f/11 and the lights were all at full or nearly full power. We kept an eye on battery levels and swapped them out between subjects. To create two separate zones of light (so that the background lights don’t spill onto the subjects), I had everyone stand about 10 to 12 feet off the background.
In post, all the seamless setup shots were cropped square to fit the layout of the online storefront, and I used the adjustment brush to make sure the backgrounds were all completely white (the auto masking works pretty darn well for this!). Doing this part with a Wacom Intuos Pro tablet also really helps for getting into those nooks and crannies with precision.
For the lifestyle setup, I used two strip banks with eggcrate grids for edge lighting, and the 5’ octa again as the front light. We wound up only having time for one setup using this, but there’s definitely possibility for some cool shots in the future. I rented all the lighting and grip gear from Bolt Productions, which is conveniently located just around the corner from WELD in Dallas. For this I used a Canon 5D Mark III and 24-70mm lens.
The one setup we did was on the new DP basketball court. They had a scissor lift on hand for the painting and various other things that were going on, so I used that to get up high and shoot down on the court. I tried to set up the edge lights so they wouldn’t be in the shot, but it was such a wide shot that it wasn’t working because they were too far away from the subjects. So I got up on the lift and shot a “plate” image, a shot of the court without the lights in it, then asked my assistant to move the lights back into position. I did some test shots to make sure everything was good to go, then brought the Dudes out for the shot.
To create the final image, I took the plate shot and the shot with the Dudes into Photoshop and merged them together to end up with a final shot of the Dudes but no lights.
If you want to see how the shots were used, head over to the Dude Perfect Store, browse around, and place an order!
A HUGE THANKS to all of these fantastic people:
Chief Creative Officer R I V A L S / / G R P: Joel Cook
Director of Creative Brand Strategy R I V A L S / / G R P: Trevor Erickson
Stylist: Ana Patiño
Assistant: Ashley Allen
And to Dude Perfect and our youth models for being so gracious and easy to work with!